5,000 kids will get books from Lidl this Easter

Lidl are joining Easter 2015 with a rad idea. It’s something they started last Christmas, when for every children book purchased from their stores the company would give away one book to a kid from a troubled family.

And now that’ll be a part of the current Holiday Heroes campaign and besides a decent holiday meal for the whole family, 5,000 books will also find their new little readers.

Now that’s what we call a great idea!

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