Last week saw the beginning of Holiday Heroes’ latest invention – the challenge (#IAMNOTAFRAID, or #НЕМЕЕШУБЕ in Bulgarian) where Bulgarian celebrities are provoked to do something amusing and unusual to help raise more funding for this Christmas campaign. The first to pitch in was Yoana Dragneva who succeeded to stack up more than BGN 1, 000 and will now have to keep her word and take a walk downtown Sofia dressed up as a clown.

This Thursday it’s Drago Simeonov’s turn—
he is one of the most prominent radio voices on Bulgarian air. He pledged to gobble down no less than 3 chili peppers all at once …but on the same condition – at least 1, 000 leva gathered in donations.

You can support the #НЕМЕЕШУБЕ initiative with an SMS sent to DMS number 17 777 texting “DMS GEROI”. Or, donate via PayPal, ePay or a bank transfer. Find out more



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