Christmas 2014 Campaign Kickoff!



We are excited to announce the start of the fifth consecutive Holiday Heroes campaign—Christmas 2014, which is just around the corner! We can’t wait to bring to life our fresh ideas on how to once again warm the hearts of 5, 000 needy families.


On November 1st, 2014 we will officially launch our Christmas campaign, ending December 21st.

The first day of November is when we’re also opening our hotline +359 885 885 555, to register the people in need whom we’ll make happy these holidays. Registration closes on November 30rd, 2014.




From December 1st until December 16th you can find us in the Fantastico supermarket chain in Sofia, where we’ll be collecting food for the holiday boxes we’ll deliver. They will be packed and brought to the homes of needy Bulgarian families between December 18th and 21st, to let them have a jolly Christmas!

The goal of this campaign is to encourage ever more people to show love in action for their fellow Bulgarians. This is why we are organizing a new charitable initiative…


Donate Lunch!


We are challenging online all socially responsible companies in Bulgaria.


Our idea is to ask employees of small, medium, and large companies to donate their usual lunch money to Holiday Heroes.


To share the good they’ve done with others, they can then publish photos hashtagged #donatelunch (or #дариобяд in Bulgarian) on the social networks. This will be a way to challenge all people with generous hearts to “play it forward”, donating small amounts for their fellow Bulgarians living in abject poverty.


Celebrity Challenge


Celebrities have always been involved in our initiatives as part of charity concerts or as volunteers delivering the holiday boxes with food.


This year we’re set on challenging five favorite Bulgarian celebrities to actively engage in fundraising.


Our campaign ambassadors will take up challenges agreed on in advance, that they will have to carry out in public as soon as the amount of BGN 1, 000 is raised for their challenge, through the Holiday Heroes DMS service. We’re thrilled to see what’ll come out of this.


This Christmas we will once again need the support of noble-hearted people, to lend us a helping hand and secure brighter holidays for 5, 000 Bulgarian families!


You can join in as our volunteer by filling out and submitting this form, or make a corporate and/or individual donation to IBAN: BG98UNCR70001521189069, BIC: UNCRBGSF, or via SMS texting “DMS GEROI”, sent to number 17 777.




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