The Holiday Heroes charity campaign collected more than 1, 000 toys

This Saturday Paradise Center visitors were surprised to see Santa Claus arrive a bit earlier than usual to take part in the Holiday Heroes charity initiative and provide gifts for more Bulgarian children.


Under the slogan ‘Love in action‘ our Holiday Heroes volunteers were able to collect more than 1,000 toys during the first year of the campaign in Paradise Center. Many people took part, donating their favourite toys for the children of families in need. The loveliest surprise for the kids was the early Santa Claus collecting toys side by side the Holiday Heroes team of volunteers. As early as its first weekend, pop singer Tony joined the campaign, becoming once again an ambassador of the cause.


Toys will continue to be collected under the Christmas tree of Holiday Heroes, which is next to the art gallery located at level -1 of the mall. You can donate toys every weekend by the end of November. Your donation will go to children from socially disadvantaged families, hospitals and social care institutions. The toys collected will be distributed within a donation campaign in December, when volunteers and ambassadors of our cause will help 5, 000 families in need have the Christmas celebration they deserve. Every weekend the charity initiative will be supported by Santa Claus and many of the most favourite Bulgarian celebrities.

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