#Дариобяд (# Donatelunch) is an on-&off-line Holiday Heroes’ initiative that’s been part of our campaigns three times in a row now.
It began at Christmas 2014, when we first tried to bring together businesses in Bulgaria regardless of scope or size (small, medium or large) in support of a worthy cause. What’s our idea? We think anyone can easily agree and arrange with coworkers or friends to collect amounts they all spend on lunch every day. The next steps will be to put that money into Holiday Heroes’ account, take a photo captioned #donatelunch and post it on all social platforms they use, hash-tagged #donatelunch.