Christmas 2016 will go down in history as the most successful campaign ever since Holiday Heroes came to exist. Nearly six thousand families living in more than 100 Bulgarian towns and villages got holiday boxes chock-full of food to make for a merry Christmas celebration around an abundant festive table.
Tens of companies and media outlets, hundreds of individual donors and volunteers, and a myriad of Bulgarian celebrities, transformed Holiday Heroes’ mission into a celebration for thousands of families in need nationwide. Tireless volunteers kept on assembling holiday boxes at the warehouse which K&M generously made available to Holiday Heroes. Meanwhile, scores of other supporters of ours, using their own cars, were delivering the ready boxes right at the homes of the needy. Deliveries were kindly backed by our friends from InTime, ensuring all eligible families in need received their packages. Warm thanks also to our partners from TELUS International, who helped with phone calls to families for a third year in a row, and to Unimasters Logistics, who supported us with the logistics operations in Sofia and the rest of the country.
As in every campaign, during Christmas 2016 we once again livestreamed each day of the box preparations. The contents of the holiday boxes we give away are not one hundred percent identical, but in every single one of them there are essential foodstuffs – flour, legumes, sunflower oil, a meat and/or dairy product, pastry, and bread – plus a toy for all the little ones in the needy families. All holiday boxes were distributed among struggling families throughout Bulgaria.