Love for Humans: BENETTON’s Charity Campaign

Holiday Heroes and the fashion icon launch a joint initiative to collect Benetton or Sisley branded clothing which will be donated to needy people

In February, the month of love, Benetton is on the lookout for kind hearts ready to donate warmth and care to destitute people of all ages needing support. To that aim, Benetton is organizing a large-scale charity campaign called Love for Humans. You are welcome to take part by donating your own female, male, or children’s clothing branded Benetton & Sisley from February 1st to 14th in all Benetton’s stores in Sofia, Mall Plovdiv, Burgas Plaza, or Mall Galleria Burgas. A partner in this drive is the charity Holiday Heroes, which will send the collected apparel to socially disadvantaged families, elderly people, single mothers, and people with disabilities.

The donors in the campaign will participate in a raffle with more than 100 prizes and the Grand Benetton Prix—a voucher to the amount of BGN 1,000. A coupon for the draw will be issued for each donated clothing which makes the winning odds higher. The winners will be chosen on February 16th, 2017 at 11 a.m. in Benetton’s store in the Mall of Sofia. Their names will be announced on both Facebook pages: Benetton Sofia, Bulgaria fan page and Holiday Heroes. Benetton will contribute 1 lev to Holiday Heroes’ cause for each purchase with a Love for Humans coupon in the period February 1st—14th. Donate a clothing and show love to people in need! For them it is invaluable!

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