Worthy causes pursued by NGOs, companies or ordinary people can be grouped into several key categories. It’s always good to have a somewhat global perspective on the problem a charity is trying to relieve. In principle, there are several fundamental types of causes, e. g. environmental, social, cultural, educational, etc.
Understandably, different categories often require their own tailored approach to remedy issues.
- Letting the World Know
Yes, rubber wristbands, badges, ribbons, etc. are meant to make people ask „What’s it about?“. For many these are just things that cost money, but carry no added value for the cause. This argument falls rather flat, because making people aware that a problem exists means the problem is halfway solved, right?
- Online Fundraising
You don’t have to be part of a charity organization to work for something you believe in. Nor do you have to struggle alone in fundraising. Websites such as Kickstarter, IndieGoGo, and GoFundMe are a good opportunity for people to put forward ideas, raise money for their implementation, and ask the whole world for support. There’s a myriad of success stories out there—ranging from totally impractical, like a project to make a giant potato salad, to really valuable ones, like scientific research to help terminally ill patients.
- In-kind Donations
Charity is not always about raising money through text messages or bank transfers. Many school administrations would be more than happy if a publishing house provided them with textbooks or other teaching materials free of charge. And for refugees, for instance, clothes are an urgent necessity, while thousands of kids from needy families never had Christmas presents—and we already proved this is something we can easily fix. But it makes sense to remember that such drives should be more than a way of getting rid of useless junk you still keep at home. Instead, their purpose is for you to donate things that will make someone happy.