To back up the Holiday Heroes Christmas campaign, some of the ambassadors of our mission will step into a highly demanding challenge we came up with, called #НЕМЕЕШУБЕ (the equivalent of #IAMNOTAFRAID in English), to ensure a plentiful table for 5,000 families at Christmas this year.
„I’ll take a walk around Sofia dressed up as a clown, if the Holiday Heroes DMS service gets more than BGN 1, 000 in SMS text messages“, was what the Bulgarian singer promised on Thursday. The challenge she’s taken up is part of the Holiday Heroes initiative #НЕМЕЕШУБЕ we started on our Facebook page. Each of our celebrity ambassadors will have to face a challenge requiring them to do something weird and funny, if donations dedicated especially to this reach BGN 1, 000. You can contribute to #НЕМЕЕШУБЕ by sending an SMS to DMS number 17 777, texting “DMS GEROI”.
Just days ago Holiday Heroes launched the Christmas 2014 campaign—this is their fifth effort in help of thousands of Bulgarian families living in destitution. This time the ambassadors of our cause, among whom some of the most loved Bulgarian celebrities, will be even more dedicated to Holiday Heroes charitable mission. Every Thursday in the next several weeks a celebrity will face an individual challenge, helping Holiday Heroes raise the funds needed for the festive Christmas dinner of 5,000 families living in poverty.