Last Thursday marked the beginning of our brand-new initiative called #НЕМЕЕШУБЕ (or #IAMNOTAFRAID in English) starting with a challenge to Yoanna Dragneva. The singer promised to take a walk downtown Sofia dressed up as a clown, if Holiday Heroes managed to raise BGN 1, 000 to that end for not more than a week.
Today we are happy to share the news of the outcome of her bravery—donations amounting to BGN 1, 571 (1, 200 of which raised from individual donors and 371—via our DMS service number). Coming soon is a video showing how Yoanna is keeping her promise.
This week our hero will be Drago Simeonov, one of our favorite radio hosts and journalists ever. The rules of the game are the same—if we succeed in raising at least BGN 1, 000, Drago will eat up three megahot chili peppers, one right after the other.
You can contribute to #НЕМЕЕШУБЕ with an SMS sent to DMS number 17 777, texting “DMS GEROI.”