A month ago pop singer Yoanna Dragneva joined the series of challenges called #НеМеЕШубе (in English: #IAmNotAfraid). She vowed to put on a clown’s outfit and take a walk someplace in Sofia, if Holiday Heroes got at least 1, 000 leva in donations. Yoanna’s dare drove a wave of support and you can guess right off the bat it ended in triumph, stacking up no less than 1,571 leva for Holiday Heroes’ charitable mission.
Other celebrities who got into the #IAmNotAfraid act were TV and radio presenters Mitko Plavlov and Drago Simeonov, and R&B and soul music performer Ruth Koleva whose challenge set Bulgaria ablaze. On the air of Nova TV the classy star transformed into chalga singer Ruthana for an exclusive mock promo of her travesty debut chalga track.