Kaufland along with Holiday Heroes in a 2016 charity campaign

For the fourth time in a row, Holiday Heroes launched the charity initiative “Choose, Buy, Donate” together with Kaufland Bulgaria. A large-scale direct food donation drive is in support of the Easter 2017 campaign. The goal is for thousands of families in need to receive holiday packages with food products, with which they can spend the bright Christian holiday with a full meal.

“Choose, Buy, Donate” will be held from March 15 to April 10, 2017 in five Kaufland stores in Sofia. Anyone wishing to become part of Bulgaria’s holiday heroes can do so every weekday from 6:00 p.m. to 8:30 p.m., and from 12:00 p.m. to 4:00 p.m. on weekends, by volunteering or purchasing a product and donate it to Holiday Heroes volunteers. All products collected will become part of the Holiday Packs, and their packaging process will be streamed live from April 8th to April 11th on the Holiday Heroes YouTube channel.

Day one, Kaufland store Sofia-Mladost.